'Have nothing in your house that you do not know to be useful, or believe to be beautiful'Read More
I did a podcast with Steven Sinofsky talking about the Apple watch, a month after launch.
A gold smart watch is an interesting experiment, but it’s also marketing and positioning - a way to shift perception away from the ‘nerd wart’ image of wearable tech and turn it into a lifestyle product. Whether people buy it is less important than whether it stops people calling these ‘gadgets’Read More
When you try to work out the market potential for something fundamentally new, you’re actually trying to resolve two, linked problems.
First, you have to look past what it is now, and see how much better and cheaper it might become
Second, you need to think about who would buy it now, and who else would buy it once it is better and cheaper, and how it might be used.