Ignorance and misunderstanding are often how we get true disruption - people are so ignorant that they don't know something can't be done and won't work, so they go and do it, and it works.
Read MoreIs there any company more successful at controlling the public narrative than Amazon? Nothing it cares about ever leaks. Almost all of the press coverage, even and especially the negative stories, runs to a script that Bezos could have written - "We do amazing things to get low prices to customers" and "it's incredibly hard to compete with us".
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