Lockdown takes ecommerce to 40%

This year’s lockdowns triggered a huge spike in online sales of every kind, but where would that stabilise? Once things started to calm down, where would the new level be set? We’re now starting to see - over 20% of US retail sales are now online and in the UK, ecommerce is now 40% of retail sales excluding groceries.

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EcommerceBenedict Evans
The end of the American internet

For its first two decades, the consumer internet was American - American companies, products, attitudes and laws set the agenda. That’s not so true anymore - there are more smartphones in China than in the USA and Western Europe combined. Software creation and company creation is diffusing, and attitudes are fragmenting.

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PolicyBenedict Evans
The ecommerce surge

Both the UK and (today) the USA have given official statistics on how ecommerce and retail have changed during lockdown. The headline numbers are pretty dramatic. The UK went from 20% ecommerce penetration to over 30% in two months, and the USA from 17% to 22%.

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App stores, trust and anti-trust

The app store model has been a central part of the smartphone revolution, bringing safe, trusted software to billions of people for the first time. Breaking it would be insane. The trouble is, it also means Apple (and Google) aren’t the pirates anymore - they’re the navy, the port and the customs house, so how do they manage that, and how soon do regulators step in?

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Regulating technology

We regulate lots of industries, from food to cars to airlines, and now we’re going to regulate tech. But what does that mean? Regulating tech won’t be any more easy or simple than any other kind of policy - policy is complicated and full of trade-offs.

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PolicyBenedict Evans