Microsoft, Facebook, trust and privacy

Facebook’s struggle with abusive behavior today looks a lot like Microsoft’s struggles with malware 20 years ago: people take advantage of an open platform, and you have to work out how far you can close the holes, how much you can scan for bad stuff, and whether you need to change the whole concept from the ground up. The answer to Microsoft’s problem wasn't Microsoft: we moved to the cloud and to secure OS models (iOS, ChromeOS). By pivoting to ‘privacy’, Facebook is trying to make the same move, but to do it itself.

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Whatsapp and $19bn

Mobile social apps are not, really, about free SMS. Mobile discovery and acquisition is a mess - it's in a 'pre-pagerank' phase where we lack the right tools and paths to find and discover content and services efficiently. Social apps may well be a major part of this. These apps have the opportunity to be a third channel in parallel to Google and Facebook.

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