In praise of failure

You need to ask not whether this idea will fail, let alone whether it could fail, but rather, ‘what would it be if it worked?’ You need, in a sense, to ‘suspend disbelief’ - to put aside your normal human risk-aversion and skepticism, accept the probability that it could go to zero, and ask if this could 'put a dent in the world', and if so, how big. 

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VCBenedict Evans
Videos of the future

After a decade in which phones swallowed physical objects, with cameras, radios, music players and so on turned into apps, AR might turn those apps back into physical objects - virtual ones, of course. On one hand cameras digitise everything, and on the other AR puts things back into the world. 

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Benedict Evans
Video is the new HTML

Content is moving from the open web to proprietary platforms - Facebook, Google, Snapchat and others - that give both new ways to get users and new formats to curate content. Far more video, far richer ways to show content, video as the new HTML (or the new Flash), and new metrics and dynamics. 

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