Can Apple change ads?

20 years ago Apple seized music, and turned it into a lever for its broader business. It failed to do the same to TV, and lost control of music, but won massively in games, where it now makes more money than the entire global digital music industry. Now, perhaps, it’s looking at advertising.

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Paying for news

We’ve been arguing about newspaper business models for a decade, and none of the questions have changed, but now things are heating up. Should internet platforms ‘pay for news content’, and is this a competition problem, or is this really a tax on links, and a subsidy?

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Policy, NewsBenedict Evans
Shopify

Consumers spent $120bn on Shopify in 2020 - double the figure for 2019 and over 40% of Amazon’s competing business. What does that tell us about competing with Amazon? Problems that were already solved? And most of all, about brands and consumers going direct?

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EcommerceBenedict Evans