Apple as the new Disney

Apple’s talk about services got specific with a bunch of news subscription services. Most of them are sensible and worthy iteration, but the company still hasn’t explained exactly what it plans with its push into commissioning billions of dollars of premium TV (Spielberg! Oprah!). Maybe all of this is about trust: the old Apple promise was that you don't have to worry if the tech works, and the new promise is you don't have to worry if the tech is scamming you. 

Read More
AppleBenedict Evans
Smart home, machine learning and discovery

Smart home today looks a lot like the world of kitchen gadgets a few generations ago - and so does machine learning. We have a bunch of cheap commodity components (DC motors! Cameras! Wifi chips! Voice recognition!) and we’re trying to work out how to bolt them together into things that makes sense. There are lots of experiments - some things will be the toasters or benders of the future, and some will be the electric can-opener.

Read More
Is Alexa working?

Amazon’s Alexa has been a huge, impressive and unexpected achievement. Amazon created a category from scratch and left both the AI leader Google and the device leader Apple scrambling in its wake. It’s now sold 100m units. So far, though, this success is pretty contingent - we do still have to ask what Amazon actually gains from this. What do consumers do with these devices that helps Amazon? What fundamental strategic benefit does it get? Amazon has put an end-point into tens of millions of homes - what does it do with it?

Read More
Should you care about 5G?

What is 5G? Why do we care? How much faster does the pipe get? What can we do with a fatter pipe?  How does this relate to VR? Cars? Broadband? What’s the killer app?

 Really, unless you work in a few very narrow niches, you shouldn’t spend much time thinking about it.

Read More
Mobile, 5GBenedict Evans
Does AI make strong tech companies stronger?

Machine learning is probably the most important fundamental trend in technology today. Since the foundation of machine learning is data - lots and lots of data - it’s quite common to hear that the concern that companies that already have lots of data will get even stronger. There is some truth to this, but in fairly narrow ways, and meanwhile ML is also seeing much diffusion of capability - there may be as much decentralization as centralization. 

Read More
Presentation: The End of the Beginning

Close to three quarters of all the adults on earth now have a smartphone, and most of the rest will get one in the next few years. However, the use of this connectivity is still only just beginning. Ecommerce is still only a small fraction of retail spending, and many other areas that will be transformed by software and the internet in the next decade or two have barely been touched. Global retail is perhaps $25 trillion dollars, after all.

Read More
Benedict Evans
Ways to think about machine learning

Everyone has heard of machine learning now, and every big company is working on projects around ‘AI’. We know this is a Next Big Thing. But we don’t yet have a settled sense of quite what machine learning means - what it will mean for tech companies or for companies in the broader economy, how to think structurally about what new things it could enable, and what important problems it might actually be able to solve.

Read More